Case Study
Refreshing the Brand Identity and Streamlining the Web Experience for The Mindfulness Collection
Project Overview
The Mindfulness Collection, based in the UK, provides mindfulness meditation and relaxation services, helping clients achieve personal growth and balance. They pride themselves on creating a tranquil, supportive environment for their community.
The project was to take the brand experience to the next level, while condensing the digital footprint of the business.
Objectives
Modernize the brand with a refreshed and cohesive visual identity.
Hire and direct a professional photographer to enhance website and social media.
Streamline the online presence by transitioning from a complex WordPress setup to all-in-one website builder, Squarespace.
Approach
Style Guide Creation
Refined the existing logo with a softer, more modern color palette, selected new fonts to convey a calm and sophisticated brand identity, and developed a comprehensive style guide for consistent application across social media.
Photography Direction
Collaborated with Mimi from Mimi VPP Photography to organize a photoshoot, providing clear direction on photo requirements to align with the brand’s aesthetic, and successfully managed the process remotely from the U.S., resulting in imagery that enhances the client’s marketing materials.
Reimagining the website experience
Advised the client to transition from WordPress, with its reliance on multiple third-party platforms and plugins, to Squarespace for a simpler, more integrated solution, and designed and built the new website, seamlessly incorporating the refreshed brand elements and photography.