Navigating “Silence, Brand” in Social Media
Wendy sending some shade at McDonalds back in 2017.
When to engage and when to listen
In today's digital landscape, social media engagement is a double-edged sword. Brands like Wendy's once thrived by breaking the mold, using humor and wit to stand out. However, as social media evolved, so did the audience's expectations.
Today, "silence, brand" has become a common response when companies jump into viral trends. People value authenticity and can easily spot opportunistic behavior. When a brand comments on a viral video just for visibility, it can come off as inauthentic.
So, what can small local businesses do?
Focus on Genuine Engagement: Instead of chasing viral trends, engage with your local community authentically. Share stories, respond to comments, and be a true part of the conversation.
Build Relationships: Use social media to foster real connections. Highlight customer stories, showcase local events, and celebrate your community.
Know When to Listen: Sometimes, silence is more powerful. Knowing when to speak and when to listen can build trust and credibility.
The key takeaway? Engage thoughtfully, be genuine, and prioritize authenticity.
